What is the purpose of NTDSC?
One of the key objectives defined in the National Tourism Development Strategy adopted by the Government is to make Hungary the leading tourism region of Central Europe by 2030, and to achieve 50 million guest nights. Another declared goal is the enhancement of digital tourism, i.e. the options and the scope of digital solutions, services and attractions should be expanded throughout the sector. In order to achieve these goals, tourism development related decisions require access to up-to-date information in sufficient volume and depth; in other words, relevant statistics need to be available.
Objectives of digital statistical data collection:
- to measure the guest flow statistics of all Hungarian accommodation establishments, relying on real-time up-to-date information;
- to integrate the data needed to improve the planning of strategies, developments and campaigns aimed at enhancing the sector’s competitiveness and to measure their efficiency;
- to prepare projections on expected guest flows based on occupancy and reservation data and, hence, to designate intervention points more effectively;
- to ease the administrative and tax burdens imposed on accommodation service providers;
- to build a uniform and up-to-date national database of accommodation establishments;
- to contribute to the whitening of the tourism industry sector.
What data are supplied to NTDSC?
NTDSC receives statistical data only via individual property management systems (PMS); it does not accept, record or store any personal data. Since the guests cannot be identified based on the data transmitted (sex, citizenship, year of birth, municipality of the permanent address and postal code), NTDSC does not receive personal data. Only individual accommodation establishments are involved in the processing of personal data. Where a hotel records sensitive data suitable for the identification of guests, the hotel concerned shall have a Privacy Notice drawn up in relation to the processing of its guests’ personal data, which is also presented to the guest for approval.
A number of key tourism indicators can be constructed from the depersonalised statistics in NTDSC: number of tourists, country of origin, number of days spent in Hungarian accommodation establishments, services used and money spent. The vast majority of the data received via the NTDSC data supply comprises the datasets specified in Data Forms No. 1036 and 1761 of the Hungarian Central Statistical Office (HCSO). This is supplemented by a number of more contemporary sub-datasets for analytical purposes, such as sales channel or guest segment. NTDSC, therefore, is solely intended for the collection of cumulated statistical data for tourism purposes.
Who has access to the NTDSC database?
In accordance with statutory provisions, NTDSC operates under the supervision of the Hungarian Tourism Agency (HTA). The HTA uses the statistical data received to prepare statements, summaries and analyses for the tourism industry sector. The data can be used to prepare projections, but it is also possible to facilitate a quick, targeted and effective marketing intervention based on a region’s statistics for a specific period to further the goals identified in the National Tourism Development Strategy.
Regionally competent local governments have access to statistics on accommodation establishments within their jurisdiction in order to control tourism tax payments. Since NTDSC registrations and data supplies are supervised by notaries in their capacity as trade and commerce authority, notaries are vested with effective and strict sanctioning powers under the law in respect of potential deficiencies, discrepancies between the registered data and the operating licence, or missing or irregular data supplies. Establishing the conditions for online tourism tax returns and, hence, the complete digitisation of the administrative tasks related to the tax category are also goals over a longer horizon.
The National Tax and Customs Administration has access to the data of individual accommodation service providers in order to facilitate further improvements in the effectiveness of the control procedures within its sphere of competence. Another long-term objective is to ensure full-scale comparability between the NTDSC database and the data derived from online cash registers. The goal is to render tourism revenues completely transparent across the sector and hence, to protect reliable taxpayers and contribute to the whitening of the economy.
The Hungarian Central Statistical Office has access to the data specified in the law on NTDSC in order to carry out its statutory duties under the Act on Statistics. In the long run, the objective is to eliminate duplicate data supplies so that the data supplied to NTDSC can replace any other statistical reporting across the tourism sector.
Regionally relevant flow data will also be available to individual accommodation service providers. It is an important task of the HTA to achieve that, with a deeper insight into their own as well as regional data, individual accommodation establishments present themselves as a coordinated destination not only in terms of attractions but also in pricing.
Which laws govern data supply?
Registration in NTDSC is required from all accommodation establishments by law and similarly, the operation of NTDSC, the inspection of the data supply, the scope of the data received and access to statistical data transmitted to NTDSC are prescribed by law.