Introduction

What is the NTDSC?

The National Tourism Data Supply Centre (NTDSC), which started operating in 2019, is the largest and most comprehensive development in the tourism sector to date. The digital platform operates under the supervision of the Hungarian Tourism Agency and provides a real-time overview of the anonymised statistical traffic data from all the nation’s accommodation sites. The data received via the property management system (PMS) are used to prepare analyses that help with making data-driven decisions in support of the tourism profession. The NTDSC also plays an important role in combating black market activity in the tourism sector, as local governments with regional jurisdiction and the National Tax and Customs Administration also have access to the data sets relevant to them.

Operative legislation requires all domestic accommodation providers to register all accommodation sites in the NTDSC. Starting from 1 November 2021, this registration obligation extends to catering establishments and tourist attractions, which will be required to report data starting from 1 July 2023. As a result, the NTDSC will have access to data pertaining to the performance of all major players in the tourism sector. The notary with regional jurisdiction will monitor registration and day-to-day data reporting.

Objectives

Why is the NTDSC necessary?

 

A fundamental objective of the government’s National Tourism Development Strategy is to make Hungary a leading tourism region in Central Europe and to reach 50 million guest nights by 2030. Another declared objective is the development of digital tourism, which aims to expand the options for digital solutions, services and experiences in the entire sector. Up-to-date data of sufficient quantity and depth suitable for making tourism development decisions, i.e. relevant statistical data, are essential for achieving the desired objectives.

The objectives of digital statistical data collection:

  • the accurate and up-to-date measurement of the turnover and statistical traffic data of all domestic accommodation sites, catering establishments, and tourist attractions;
  • integration of the data relevant to the more efficient planning of strategy aimed at sectoral competitiveness, developments and campaigns, and for measuring their effectiveness;
  • preparation of forecasts on expected guest turnover based on accommodation occupancy and reservation data, which can be used to identify intervention points more effectively;
  • the creation of a single, national, up-to-date database of accommodation sites, catering establishments and tourist attractions;
  • combating corruption in the tourism sector.

Data

Which data are included in the NTDSC?

The NTDSC receives only statistical data from individual property management, catering and ticket sale software systems. The NTDSC does not receive, record or store any personal data. Individual guests cannot be identified on the basis of the data received by the NTDSC. Personal data are only processed at individual accommodation sites. If an accommodation provider records any data which may be used to identify a guest, the accommodation provider must have a privacy policy regarding processing the guest’s personal data, which must be made available to and accepted by the guest.

Based on the depersonalised statistical data from the accommodation sites, the NTDSC presents the most important tourism indices: how many tourists from which countries spend how many days in Hungarian accommodation, what services they receive, and how much money they spend. The data reported by accommodation sites to the NTDSC consist in large part of the data specified in the Central Statistical Office’s forms numbered 1036 and 1761. These are supplemented with some more modern concepts that help with analysis, such as sales channels or  guest segments. Together with the data reported by catering establishments and tourist attractions, the NTDSC can provide a comprehensive overview of the performance of the tourism sector in Hungary. The NTDSC only collects cumulative statistical data for tourism purposes.

Legislation

 

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